March 19, 2019
I was listening to the excellent Fractal Marketing Podcast by Gerard Doyle this morning (specifically, episode 6) where he was talking about location-based marketing using technology like Bluetooth beacons. As Gerard discusses, breaking into this kind of 2-sided retail market has always been hard. In…
March 19, 2019
January 31, 2019
I have just moved house, and like so many other people, I came out on the losing end of the NBN lottery. The area I moved to has been chosen to receive the worst of our government’s “Multi Technology Mix” – Fibre to the Node…
January 31, 2019
December 16, 2018
Website speed matters more than you think. Here are some ways to improve the loading speed of your WordPress website that are sure to impress Google and your visitors. Here are 3 good reasons to make your site as fast as possible: Everyone loves a fast website.…
December 16, 2018
December 16, 2018
Is your business not quite at the point where you can afford a marketing agency, but you’re keen to get your hands dirty and improve your business online? This article is for you! Paid advertising can be an excellent way to get your business in…
December 16, 2018
December 13, 2013
The story of my experiment to rejuvenate a stale e-mail list, and how I tripled click-through rate. The upside, the downside and everything in between. It seems I’ve been pissing a lot of people off recently. First it was the residents of Adelaide, after an article…
December 13, 2013