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Hidden search terms in Google Ads – what’s the impact and what can you do about it?

A couple of months ago, Google announced some big changes to the search terms report. In case you’re not familiar with it, the search terms report is a list of the actual search terms that people have entered into Google, that resulted in your ad being shown. These search terms may be quite different to …

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shopping mall bluetooth beacons

The death knell for location-based marketing?

I was listening to the excellent Fractal Marketing Podcast by Gerard Doyle this morning (specifically, episode 6) where he was talking about location-based marketing using technology like Bluetooth beacons. As Gerard discusses, breaking into this kind of 2-sided retail market has always been hard. In 2019 I think it’s going to get even harder because …

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email marketing spam

How I pissed off plenty of email subscribers (& why it was worth it)

The story of my experiment to rejuvenate a stale e-mail list, and how I tripled click-through rate. The upside, the downside and everything in between. It seems I’ve been pissing a lot of people off recently. First it was the residents of Adelaide, after an article of mine made it to the front page of news.com.au (I …

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