A couple of months ago, Google announced some big changes to the search terms report. In case you’re not familiar with it, the search terms report is a list of the actual search terms that people have entered into Google, that resulted in your ad being shown. These search terms may be quite different to …
Hidden search terms in Google Ads – what’s the impact and what can you do about it? Read More »
Is your business not quite at the point where you can afford a marketing agency, but you’re keen to get your hands dirty and improve your business online? This article is for you! Paid advertising can be an excellent way to get your business in front of new customers. Paid ads on Facebook allow you …
I was listening to the excellent Fractal Marketing Podcast by Gerard Doyle this morning (specifically, episode 6) where he was talking about location-based marketing using technology like Bluetooth beacons. As Gerard discusses, breaking into this kind of 2-sided retail market has always been hard. In 2019 I think it’s going to get even harder because …
I have just moved house, and like so many other people, I came out on the losing end of the NBN lottery. The area I moved to has been chosen to receive the worst of our government’s “Multi Technology Mix” – Fibre to the Node (FTTN). I have 500 metres of old copper phone line from …
Losing the NBN Lottery (& winning with mobile broadband) Read More »
Website speed matters more than you think. Here are some ways to improve the loading speed of your WordPress website that are sure to impress Google and your visitors. Here are 3 good reasons to make your site as fast as possible: Everyone loves a fast website. People, in general, are impatient. If your website is taking …
The story of my experiment to rejuvenate a stale e-mail list, and how I tripled click-through rate. The upside, the downside and everything in between. It seems I’ve been pissing a lot of people off recently. First it was the residents of Adelaide, after an article of mine made it to the front page of news.com.au (I …
How I pissed off plenty of email subscribers (& why it was worth it) Read More »