A couple of months ago, Google announced some big changes to the search terms report. In case you’re not familiar with it, the search terms report is a list of the actual search terms that people have entered into Google, that resulted in your ad being shown. These search terms may be quite different to …
Hidden search terms in Google Ads – what’s the impact and what can you do about it? Read More »
Is your business not quite at the point where you can afford a marketing agency, but you’re keen to get your hands dirty and improve your business online? This article is for you! Paid advertising can be an excellent way to get your business in front of new customers. Paid ads on Facebook allow you …
I was listening to the excellent Fractal Marketing Podcast by Gerard Doyle this morning (specifically, episode 6) where he was talking about location-based marketing using technology like Bluetooth beacons. As Gerard discusses, breaking into this kind of 2-sided retail market has always been hard. In 2019 I think it’s going to get even harder because …