Digital Marketing

shopping mall bluetooth beacons

The death knell for location-based marketing?

I was listening to the excellent Fractal Marketing Podcast by Gerard Doyle this morning (specifically, episode 6) where he was talking about location-based marketing using technology like Bluetooth beacons. As Gerard discusses, breaking into this kind of 2-sided retail market has always been hard. In 2019 I think it’s going to get even harder because …

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