Hidden search terms in Google Ads – what’s the impact and what can you do about it?
A couple of months ago, Google announced some big changes to the search terms report. In case you’re not familiar with it, the search terms report is a list of the actual search terms that people have entered into Google, that resulted in your ad being shown. These search terms may be quite different to …
Hidden search terms in Google Ads – what’s the impact and what can you do about it? Read More »