Email Marketing

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How I pissed off plenty of email subscribers (& why it was worth it)

The story of my experiment to rejuvenate a stale e-mail list, and how I tripled click-through rate. The upside, the downside and everything in between. It seems I’ve been pissing a lot of people off recently. First it was the residents of Adelaide, after an article of mine made it to the front page of news.com.au (I …

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